The Categories

There are 18 categories to choose from. Each category section on this page has examples of an appropriate and relevant entry. The notes are for guidance only, and not exhaustive of the types of initiatives in a given category. Remember: the more categories you enter, the more chance you have of winning! All categories should be considered for B2B and B2C companies, SMEs and large organisations.

Sector Specific Category

We welcome entries in this category from organisations supporting businesses with expert advice and specialist services for their clients. Relevant candidates offer tax and IT information, various forms of training, and business development support. Professional services play a vital role in improving productivity and sustaining growth across the economy, and we intend to recognise these accomplishments.


Winner 2018: VHR

Sector Specific Category

This category is for retailers selling their products and services online and/or in person, and recognises the hard work that goes into meeting and surpassing customers’ retail expectations.


Winner 2018: Absolute Design

Sector Specific Category

Organisations should enter this category if they offer banking or investment services (e.g. credit card companies and investment funds) or insurance policies of any kind. Entrants will demonstrate how they have raised standards and built trust with their clients over the past year.


Winner 2018: Patron Capital

Sector Specific Category

This award is for organisations specialising in communication and entertainment services. Appropriate companies for this category will include: technology support services, mobile, telephone solutions, movie hire, online streaming services, and digital TV. Applicants should be operators and media companies striving to deliver the most innovative and on-demand service possible.


Brand new category for 2019

Sector Specific Category

Winning in this category is a hallmark of success for any utility company. Whether it’s water, gas, oil or electricity, this award celebrates the hard work and dedication that goes into the day-to-day running of a utility network.


Winner 2018: Business Stream

Sector Specific Category

This category is open to businesses that promote health and general well-being at work in a serious and responsible manner. With growing awareness of the negative impacts of stress in the workplace, judges will look for evidence of positive action towards stress management and innovative initiatives to promote well-being and reduce stress.


Brand new category for 2019

Discipline Specific Category

To win this category, your company must excel at attracting and retaining staff. If your organisation has created a rewarding, engaging and supportive network where employees feel trusted and valued, this is the award for you.


Winner 2018: Affinity for Business

Discipline Specific Category

This category is for individuals or organisations that have changed or transformed their business in a positive manner. These changes include the adoption of new technology, innovative workplace policies, or retraining staff to acquire new skills.


Winner 2018: Business Stream

Discipline Specific Category

This is for companies delivering a customer-centric culture through employee engagement, customer experience, and developing other internal communications strategies and tactics. This isn’t just about priorities and values; it’s about the steps you take to place customers at the heart of what you do.


Winner 2018: Tech Mahindra

Discipline Specific Category

Entries will be from businesses that have turned their sector on its head by harnessing new technologies, developing new business models, or utilising old technologies in innovative new ways.


Winner 2018: Divido

Discipline Specific Category

Businesses that have approached their problems creatively or with new perspectives should enter this category. Types of innovation include alteration, transformation, restructuring and remodelling - alongside wholesale revolutions in products and services.


Winner 2018: Diabetes Digital Media and Fourpure (for Challenging The Status Quo)

Discipline Specific Category

To be eligible for this category, your business must have started in the last four years (2016). You must have demonstrated a high level of entrepreneurship and vision to establish yourself in your marketplace.


Winner 2018: Young Foodies

Discipline Specific Category

This category is aimed at businesses that execute their strategy more consistently and reliably than their competition, resulting in lower operational costs and increased revenues.


Winner 2018: Zoocha

Discipline Specific Category

This award is for small to medium-sized enterprises working in B2B or B2C environments, with fewer than 250 employees and an annual turnover not exceeding £40 million. We welcome entries from businesses that have delivered consistent growth and solid financial performance through great leadership, understanding the needs of their clients, and successfully engaging their employees.


Winner 2018: Farrer Kane

Discipline Specific Category

This is for small to medium-sized enterprises (fewer than 250 employees and an annual turnover not exceeding £40 million) working in B2B or B2C environments. We welcome entries from businesses that have launched outstanding products, leading to consistent growth and solid financial performance.

Discipline Specific Category

This category is for individuals or organisations that have changed or transformed their business in a positive manner through a specific programme.

Discipline Specific Category

This award is for companies delivering a customer-centric culture through the inspiring use of digital initiatives.

Discipline Specific Category

We welcome entries in this category from businesses that have turned their sector on its head through the disruptive use of new technologies.

Discipline Specific Category

This is for businesses that have approached their problems creatively, displaying innovation in the creation of a new platform, or on a particular project.

People Specific Category

This is aimed at teams or individuals who have educated or trained management teams within an organisation, leading to a transformation in business performance. Whether through the Human Resources department, or external training initiatives, companies that have upskilled their management staff should consider applying for this award.


Winner 2018: GLL

People Specific Category

This rewards teams whose togetherness and hard work has resulted in a significant positive impact on an organisation’s performance. Entering or winning this category is a great way to boost morale and celebrate outstanding teamwork.


Winner 2018: GLL

People Specific Category

If you’re someone who has led a startup business that has focused on a market opportunity, developed a solid business model and delivered great results, you know who you are! This is a fantastic opportunity for your innovative ideas and practices to be recognised.


Winner 2018: Mark Wright (Climb Online)

People Specific Category

This award is for a business leader who has galvanized the efforts of their staff, resulting in excitement and momentum within the business. Values typically promoted by inspirational leaders are respect, dignity and integrity, alongside innovation and personal development.


Winner 2018: Emma Donnelly (Cross Country)

Overall winner

The overall winner is the entry with the highest score out of all the finalists, using the scores awarded by the judges. 50% of the score is for the online submission and 50% for the live presentation.

The overall winner will be awarded at the end of the awards ceremony on the 8th November 2019, at Park Plaza Riverbank, London.

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