Anas Orwani, CCXP
Customer Journey Executive Manager
As Customer Journey Executive Manager at Elm, Anas is leading the customer experience outside-in transformation program across Elm digital products. He is responsible for defining and executing initiatives based on market best practices, aligned with the Elm customer-centricity strategy across all channels. He also created a 3x3-framework model to assist and use story-telling to inspire teams in journey mapping and design. Anas has CCXP from CXPA, has CBAP (Certified Business Analysis Professional) from IIBA, and he is a trained practitioner.