Founder & Managing Director
Stoilka Krasteva has over a decade of experience leading and conducting customer experience research. Her clients are medium and big enterprises in diverse business areas. Before founding Empirical, she collaborated with cross-functional teams on complex projects at a leading Swiss telecommunications company. Her work’s core is turning empirical knowledge into actionable recommendations that guide better business and design decisions. She helps organisations scale and establish customer experience research initiatives to achieve a human-centred culture and business development.